databerg

A few useful answers

Before we talk.
Get a little clarity.

What we do, how we work, and where to start.

01 / Get discovered

Tutorial marketing

Strategy, scripts, production, and building your channel.

How do I choose the best tutorial marketing agency for my software company?

Look for product understanding, audience research, clear scripts, thoughtful titles and thumbnails, and a plan to measure more than views. Ask who handles production, how accuracy is reviewed, and what you will receive. Databerg offers strategy and scripts or end-to-end production, with the scope agreed before work starts.

Who is this for?

Software companies with a live product and clear use cases to teach. We’re a good fit if your marketing team wants useful product content but needs help with strategy, production, or keeping a YouTube channel moving.

What do you mean by tutorial marketing?

Teaching a useful task through your product, so a potential customer can see how it solves their problem. We plan the topic, walkthrough, and packaging together. The same content can also help existing customers get started.

Can we start with one project?

Yes. We can start with a focused strategy project, a small video series, or improvements to an existing channel. We agree deliverables, review rounds, and timelines upfront. Ongoing work is scoped around your publishing needs.

Can you work with our existing production team?

Yes. Our strategy and scripts offering gives your team research, a prioritised video plan, scripts, titles, and thumbnail concepts. Or we can take on production, working with your product experts and presenters where needed.

Do we need an existing YouTube channel?

No. We can help plan a new channel or improve one you already run. For an existing channel, we start with read-only analytics access or shared reports. Publishing access is only needed if channel management is part of our agreed scope.

How do you measure whether it’s working?

We agree goals before production. Depending on your setup, we review relevant views, thumbnail click-through, audience retention, and tracked website visits or signups. We distinguish attention from business outcomes and don’t promise a fixed number of views or customers.

What does an engagement cost?

It depends on whether you need strategy, production, or ongoing channel support. After an intro, we propose a defined scope and fee with the video cadence, complexity, and review process spelled out.

Can you also help with onboarding or courses?

Yes. Beyond tutorial marketing, we can create product demos, onboarding guides, technical content, help centre resources, and customer courses. These are scoped separately around your audience and learning needs.

02 / Help customers learn

Customer education support

Onboarding, documentation, courses, and keeping content current.

Who is customer education support for?

Software teams whose customers need clearer onboarding, product guidance, or training. We work with marketing, customer success, product, and technical teams to turn product knowledge into useful learning resources.

What can you create?

Product walkthroughs, getting-started guides, technical documentation, help centre articles, and customer courses. We choose the format around what your customers need to learn, rather than committing every topic to video.

Where do we start?

We review existing content and recurring sales or support questions, then agree a focused first project. We prioritise core tasks and common sticking points before expanding coverage.

What do you need from our team?

Product or sandbox access, relevant documentation, customer questions, and one person to review accuracy. We agree access, review rounds, timelines, and ownership before work starts.

Can you keep the content up to date?

Yes. Ongoing updates can cover changed features, screenshots, steps, and videos. We agree which resources we maintain and how product changes reach us.

Can you work in our existing help centre or learning platform?

Yes. We start with your existing tools and publishing process, then agree what we will create, update, or organise. Platform administration and larger implementation work need a separate scope.

How is this different from tutorial marketing?

Tutorial marketing helps new audiences discover and evaluate your product. Customer education support focuses on helping customers get started, use the product, and build skills. Content can serve both purposes, but the goals and delivery scope are agreed separately.

Something else on your mind?

Tell us what you’re working on. We’ll help you find the right starting point.

Ask us directly